willreale®
Hi there, I'm Will.
I'm deeply fascinated by the intersection of creativity and technology, and capturing attention online. I've launched multiple five-figure brands, grown engaged audiences into the thousands, and developed creative experiences that connect deeply with people. I'm always on the lookout for my next project and love connecting with like-minded individuals. Let's build something together!
FilmMug
Jan 2025
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Mar 2025
FilmMug was a niche eCommerce brand that transformed iconic film photography stocks into replica one-of-a-kind mugs.
Born from a personal love of both film and coffee, the brand reimagined 35mm film canisters as functional, design-forward products. Product selection was informed by a physical sample of over 300 used film rolls, enabling data-driven design decisions rooted in real-world usage.
Through targeted Meta ads and minimalistic, self-produced creatives, FilmMug quickly gained traction among photography enthusiasts.
The project served as a creative experiment in branding, design, and audience-specific eCommerce execution.
Lazerwave LED
Nov 2019
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Aug 2023
Lazerwave LED was a direct-to-consumer brand offering LED strip lights positioned for the early TikTok generation.
The brand differentiated itself from generic alternatives through cohesive aesthetic branding, creator-led content, and targeted social advertising.
As momentum built, Lazerwave evolved from a basic dropshipping model into a fully developed consumer product, complete with custom packaging, improved hardware, and third-party fulfillment.